Student Work

"What you hear is mine:" Is mashup music protected by fair use?

Post by Jeff Shaw

Student Work

#NoFilter | Undergraduate Honors Thesis

The purpose of this study is to analyze the content of racially and ethnically diverse male and female fitness microcelebrities’ Instagram accounts to better understand the presentation portrayal of a fit, ideal body to the public.

Student Work

'Feeding Dreams' | Undergraduate Honors Thesis

This thesis studies various documentary portrayals of American food insecurity and hunger, discussing the effectiveness of the storytelling and the values used in conveying the sentiments and experiences that people in low-income families face in relation to food insecurity.

Student Work

'Roids and Race | Undergraduate Honors Thesis

This study is a content analysis comparing the media coverage of Barry Bonds and Roger Clemens during their respective steroid scandals from 2009-13.

Student Work

'Snake your way to success' | Undergraduate Honors Thesis

Given the importance of innovation in journalism education, understanding what drives innovation in this context is vital. This study provides insights into how innovative educators work and think, and recommendations of how journalism administrators and educators can encourage innovation in their schools.

Student Work

100 Gallons

With a $20,000 grant from UNC's two-year Water In Our World theme, “100 Gallons” — the school's interactive Web experience that explores the human connection with water — will include local and regional topics during summer 2013.

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A Cold, Hard Look | Undergraduate Honors Thesis

The ALS Ice Bucket Challenge was a social media craze that took over social media in the summer of 2014. The study sought to discover college student’s general opinions towards the campaign, to learn what reasons motivated participation (or non-participation) in the challenge, and ideas about what factors contributed to the campaign’s virality. Results indicated that the social nature of the campaign gave way for not only its success, but also its primary critiques.

Student Work

A True Companion

Society for News Design's 2014 Best of Student Design competitionFirst place: InfographicsDesigner: Melissa Borden '14

Student Work

Ad Club

The Ad Club is an academic chapter affiliated with the American Advertising Federation (AAF).

Student Work

Adding a New Dimension to Advertising | Undergraduate Honors Thesis

This thesis examines the relationship between branded augmented reality and its impact on brand attachment and purchase intent. This thesis sets out to assess if brand-self connections and brand prominence, two prongs of brand attachment, increase as a direct result of using branded augmented reality, if purchase intent increases, and best practices for use of the technology.

Student Work