Majors and Specializations
NOTE: The following specializations apply to undergraduate students who entered UNC prior to Fall 2017
Learn the principles behind advertising campaigns and the theories behind marketing and branding products.
Prepares for careers in TV and radio broadcast news, and other fields that require clear, succinct communication across media platforms.
Learn the concepts, skills and techniques to report about on Wall Street, corporate America and global economies.
Develop skills in story editing, headline writing, caption writing, page design and alternative story forms.
Learn to create informative and engaging interactive experiences through new technologies.
Develop skills in multi-platform documentary storytelling, including photojournalism and video storytelling.
Learn about the foundations and practices to build relationships and communicate effectively.
The reporting specialization prepares students to think critically and write clearly for both print and digital media.
Learn about the foundations in ethical advertising and public relations practices.