Special Programs

Capstone courses

Advertising and Public Relations

In this capstone experience, students apply concepts and skills from earlier classes to develop a campaign plan for a client organization. Activities include conducting background and audience research; developing realistic objectives, strategies, tactics, and evaluation plans; producing a portfolio of supporting materials; and pitching the campaign to the client. Previously offered as MEJO 434.

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The course combines a development workshop with a professional industry project, giving students unprecedented access to working creatives, industry trendsetters, and decision makers. In Workroom students will think, write, and execute their creative ideas.

View the Workroom: FashionMash site

The course combines a development workshop with a professional industry project, giving you unprecedented access to working creatives, industry trendsetters and decision makers. In Workroom you will not simply think and write about your creative ideas, instead, this class is completely focused on execution.

View the Workroom: FashionMash site

This course provides the practical knowledge and insights required to establish digital advertising and marketing objectives and strategies, properly select the earned and paid media platforms, and monitor and measure the results of those efforts. Previously offered as MEJO 470.

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Social marketing is the application of marketing concepts and practices to bring about behavior change for a social good. This course is designed as a service-learning course and fulfills the experiential education requirement.

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Planning and executing advertising campaigns; types and methods of advertising research; the economic function of advertising in society. Previously offered as MEJO 473.

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Courses on special topics in advertising with subjects and instructors varying each semester. Repeat rules for 690: May be repeated for credit; may be repeated in the same term for different topics; 9 total credits. 3 total completions. Topic: Advanced Advertising Campaign Planning

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Permission of the instructor. Required of all students reading for honors in journalism.

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Permission of the instructor. Required of all students reading for honors in journalism.

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Journalism

(Permanent course number pending)
There are more than 100 publicly traded companies in North Carolina, but many of them — particularly the small, entrepreneurial ones — go uncovered by the media in the state. This program provides breaking news about North Carolina public companies — and some private companies — based on their Securities and Exchange Commission filings. We’ll primarily focus on the ones that don’t get the attention of the larger media. Those stories are written by students in the MJ-school's business journalism program and edited and reviewed by the program’s head, Chris Roush.

View NC Business News Wire

Media Hub hosts students from various concentrations at the MJ-school to work together to find, produce and market integrated multimedia stories with state, regional and, at times, national appeal. Each team has a representative from news, radio, TV, visual communication and strategic communication.

View the Media Hub site

Instruction and practice in planning, writing, and editing copy for magazines. Previously offered as MEJO 456.

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Students study the documentary tradition and produce stories within the social documentary genre of photojournalism. Students choose a relevant social issue and create a multimedia Web site featuring long-form documentary storytelling. Previously offered as MEJO 481.

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Detailed study of page layout and graphics techniques in magazines. Previously offered as MEJO 483.

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Permission of the instructor. Required of all students reading for honors in journalism.

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Permission of the instructor. Required of all students reading for honors in journalism.

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Certificate programs

Business Journalism

Graduates of the certificate program have gone onto jobs at The Wall Street Journal, The New York Times, Bloomberg News, Reuters and other business media, as well as jobs in corporate communications.

Contact Director Chris Roush for more information

 

Sports Communication

Launched in 2002 with a $1 million anonymous donation, the Sports Communication Program provides courses about sports and the media, offers internships and scholarships for students, and brings visiting lecturers to the school.

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Diversity programs

The UNC School of Media and Journalism is home to renowned programs to promote diversity and inclusion in the industry, open to undergraduate students nationwide

 

Bloomberg-UNC Business Journalism Diversity Program

The Bloomberg-UNC Business Journalism Diversity Program has two aims: to introduce journalism students to the dynamic field of business journalism and to increase diversity among journalists reporting on business. This program is an intensive, five-day workshop based at the UNC School of Media and Journalism and the newsroom of Bloomberg News in New York City. Students come to Chapel Hill for three days of intensive instruction in business journalism and then travel to New York for two days to visit the Bloomberg newsroom to see how reporters and editors put their journalism skills to work.

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CBC-UNC Diversity Fellowship Program

The CBC-UNC Diversity Fellowship Program is an intensive hands-on workshop led by professionals at WRAL-TV in Raleigh, North Carolina, and UNC journalism faculty. It is geared toward college seniors or graduate students finishing their programs and pursuing broadcast careers.

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Other disciplines

Undergraduate students can take a deeper dive through the following disciplines and alternative major options.
 

Business journalism major

The bachelor of arts in business journalism is the only such program in the UNC system, and the only such undergraduate program at any public university east of the Mississippi River. Admitted students must be classified as a junior (a total of 45 completed hours) the fall following their application and have a cumulative GPA of 3.1.

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Environment and science communication dual-degree program

This dual-degree program is a unique partnership between the MJ-school and the Curriculum for Environment and Ecology, with support from Honors Carolina, and is designed to be completed in five years. Through the program, students earn a Bachelor of Arts in Environmental Studies and a Master of Arts in Mass Communication.

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Honors program

An honors program is available to students who have demonstrated their ability to perform distinguished work. Students are eligible to graduate with honors if they have a 3.5 GPA at the end of their junior year complete an acceptable honors thesis in their senior year. Students with outstanding theses and cumulative 3.7+ GPAs may graduate with highest honors.

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