Advertising and Public Relations
In this capstone experience, students apply concepts and skills from earlier classes to develop a campaign plan for a client organization. Activities include conducting background and audience research; developing realistic objectives, strategies, tactics, and evaluation plans; producing a portfolio of supporting materials; and pitching the campaign to the client. Previously offered as MEJO 434.
The course combines a development workshop with a professional industry project, giving students unprecedented access to working creatives, industry trendsetters, and decision makers. In Workroom students will think, write, and execute their creative ideas.
The course combines a development workshop with a professional industry project, giving you unprecedented access to working creatives, industry trendsetters and decision makers. In Workroom you will not simply think and write about your creative ideas, instead, this class is completely focused on execution.
This course provides the practical knowledge and insights required to establish digital advertising and marketing objectives and strategies, properly select the earned and paid media platforms, and monitor and measure the results of those efforts. Previously offered as MEJO 470.
Social marketing is the application of marketing concepts and practices to bring about behavior change for a social good. This course is designed as a service-learning course and fulfills the experiential education requirement.
Planning and executing advertising campaigns; types and methods of advertising research; the economic function of advertising in society. Previously offered as MEJO 473.
Courses on special topics in advertising with subjects and instructors varying each semester. Repeat rules for 690: May be repeated for credit; may be repeated in the same term for different topics; 9 total credits. 3 total completions. Topic: Advanced Advertising Campaign Planning
(Permanent course number pending)
There are more than 100 publicly traded companies in North Carolina, but many of them — particularly the small, entrepreneurial ones — go uncovered by the media in the state. This program provides breaking news about North Carolina public companies — and some private companies — based on their Securities and Exchange Commission filings. We’ll primarily focus on the ones that don’t get the attention of the larger media. Those stories are written by students in the MJ-school's business journalism program and edited and reviewed by the program’s head, Chris Roush.
Media Hub hosts students from various concentrations at the MJ-school to work together to find, produce and market integrated multimedia stories with state, regional and, at times, national appeal. Each team has a representative from news, radio, TV, visual communication and strategic communication.
Instruction and practice in planning, writing, and editing copy for magazines. Previously offered as MEJO 456.
Students study the documentary tradition and produce stories within the social documentary genre of photojournalism. Students choose a relevant social issue and create a multimedia Web site featuring long-form documentary storytelling. Previously offered as MEJO 481.
Detailed study of page layout and graphics techniques in magazines. Previously offered as MEJO 483.