More than 40 years after Kenan Professor Donald Shaw and colleague Maxwell McCombs (now at the University of Texas-Austin) conducted the first modern agenda setting study in Chapel Hill, Shaw is leading the development of a new theory of "agenda melding." This current study examines the power of the media to shape voters’ views about presidential candidates and issues during the 2008 presidential campaign.
Knight Chair in Journalism and Digital Media Economics Penny Abernathy studies the potential paths for renewal for traditional news organizations struggling to survive and thrive in the digital age. Abernathy focuses on practical research that can be shared widely online and person-to-person to help journalists and media industry managers take on the industry's economic challenges. Her recent research highlights the necessity of shedding legacy costs, identifying and pursuing new communities, and building new online revenue streams.
Associate professor Michael Hoefges' research interests include First Amendment commercial and corporate speech issues, freedom of information, commercial access to government records and databases, privacy law for advertisers and marketers, class action notice plans, and advertising and marketing regulation for various products and services including alcohol and tobacco products, gambling, licensed professional services, and regulated drugs and medical devices.
Joan Cates, Senior Lecturer and Ph.D. alumna, is addressing racial and gender disparities in HPV vaccine acceptability in North Carolina with an inaugural grant from the N.C. Translational and Clinical Science Institute.