Our vibrant and collaborative interdisciplinary research culture creates new knowledge, advances scholarship and helps reinvent media.
“Our media and journalism scholars tackle important questions with tremendous impact on politics, health, economics, law and more. They are engaged scholars whose work serves people and communities in North Carolina, the nation and the world.”
MJ-school Assistant Professor Dan Kim's research focuses on brand communication and consumer psychology, looking at what types of commercial messages resonate with social media users.Read More »
View video from the colloquium series, which nurtures and intellectually vibrant climate with scholarly presentations. The series has been particularly successful in attracting scholars and researchers of national and international renown from within the U.S. and abroad.View Video »
Over the last 50 years, our school has been at the forefront of inquiry into the nature of communication and how changing media technologies and practices affect our lives as citizens in democracy, as humans with health needs, and as consumers in a competitive marketplace.
During the 1960s and 1970s, our researchers originated the concept of the agenda-setting function of the press, which would become one of the most influential models in the history of the field.
Our forward-looking faculty taught generations of students to incorporate social science methods and computation into news reporting in the 1980s, anticipating the shift to data-driven journalism by 30 years.
Our school was also at the forefront of scholarship on media history and the legal institutions required for robust democracy, as well as in the study of the effects of media...