Dr. Aikat theorizes about the evolving roles of media and journalism in the digital age.
Dr. Austin’s research focuses on the influence of social media on health and crisis communication and publics’ perspectives in corporate social responsibility and organization-public relationship-building.
Dr. Barnes' research employs cognitive engineering and quantitative research methodologies to study the design and efficacy of dynamic visual communication products such as visual explanations, motion graphics and data visualizations.
Dr. Boynton’s research focuses on ethical decision-making by public relations and media practitioners, professionalism and agenda building, particularly related to nonprofits.
Dr. Cabosky's research and creative work focuses on diversifying public relations by better appreciating the differences among publics and how this diversity should lead to better ways to build relationships with publics and stakeholders.
Dr. Dillman Carpentier’s research lies within the broad area of media psychology, focusing on how cues within the media we consume can slip in under our radar and affect our attitudes and judgments without our express awareness.
Dr. Cates uses social marketing, media campaigns and message framing in interventions to promote healthy choices, such as vaccinations to prevent disease.
Dr. Comello's research focuses on developing and testing messages to promote health and other prosocial issues, guided by theories relating to identity and self-concept.
Dr. Ekstrand uses critical and mixed methods approaches to studying media law and policy – with specific research on conflicts between copyright law and the First Amendment and on web accessibility for people with disabilities.
Dr. Freelon's primary areas of expertise are political expression through digital media and the use of computer programming and computational methods to extract, preprocess, analyze and visualize large digital datasets.
Dr. Friedman's research focuses on media representations of sex trafficking and, more broadly, on constructions and contestations of race, gender and class.
Dr. Gibson's most recent research focuses on media portrayals of sexual minorities and the influence of these portrayals on both individual perceptions and public conversations.
Dr. Hennink-Kaminski’s research uses the social marketing approach to develop interventions and campaigns to drive behavior change in areas such as childhood obesity and clinical trial participation.
Joe Bob Hester
Dr. Hester's research focuses on methodological issues, particularly the use of computational research methods, in areas such as sampling, agenda setting and social media.
Dr. Hoefges’ research focuses the intersection between First Amendment law and public policy, particularly within First Amendment commercial and corporate speech doctrines.
Dr. Johnston's research focuses on media coverage of sex trafficking and other forms of gender-based violence.
Dr. Kim’s research focuses on increasing the effectiveness of advertising through consumer psychology, consumer-brand relationships and new media effects.
Dr. Kreiss’ research analyzes the effects of technologies on electoral politics, political thought and American democracy.
Dr. Lazard's research revolves around a core interest in how visual and interactive design influences perception and impact of strategic health and science messages.
Dr. Lee teaches and conducts research on international public relations, public diplomacy, public relations theory and international communication.
Trevy A. McDonald
Dr. McDonald’s creative work and research uses oral history to produce documentaries and books on the Civil Rights Movement through the lens of Black journalists.
Dr. Noar's research is focused on the use of communication strategies for health behavior change, especially in a cancer prevention context.
Dr. Packer is co-director of the UNC Center for Media Law and Policy. Her research interests are access to government information and reporter’s privilege law.
Dr. Riffe's research areas include mass communication research methodology, media processes and production, mass communication and environmental risk, international news, the effects on public opinion of political communication and government-press relations.
Dr. Saffer’s research takes a network perspective to study the relationships and social capital among individuals, groups and organizations, particularly in the areas of public relations and strategic communication.
Dr. Tuggle studies media coverage of the Olympics, particularly of female athletes who participate in the Games.