Advertising students experience life in the fast lane

UNC MJ-school professor Dana McMahan's students accepted FOX Sports University's challenge of helping FOX Sports increase fan engagement with its promotion of NASCAR and the Daytona 500. After successfully pitching to FOX Sports and NASCAR, students attended the Daytona 500 to see their ideas in action. See what students had to say about FOX Sports U, NASCAR and life in the fast lane in the video below.