Media and Journalism

Media and Journalism major

NOTE: The following curriculum is for those entering the university beginning Fall 2017. Curriculum requirements for students who entered the University prior to Fall 2017 can be found by speaking with an MJ-school academic adviser, checking the MJ-school specializations archive or by consulting the appropriate Office of the University Registrar Undergraduate Catalog.

Core

  • *MEJO 121: Intro to Digital Storytelling
  • *MEJO 141: Media Ethics
  • *MEJO 153: Writing & Reporting
  • *MEJO 340: Intro to Media Law (Journalism Focus) or *MEJO 341: Intro to Media Law (Advertising and Public Relations Focus)
  • *Choose one: POLI 101, POLI 130, POLI 150, POLI 202, POLI 203

Areas of study

 

Advertising / Public Relations curriculum

  • *MEJO 121: Intro to Digital Storytelling
  • *MEJO 141: Media Ethics
  • *MEJO 153: Writing & Reporting
  • *MEJO 341: Introduction to Media Law (Advertising and Public Relations Focus)
     
  • *Choose one: POLI 101, POLI 130, POLI 150, POLI 202, POLI 203
Students must complete at least 18 total credit hours in concentration course levels 1, 2 and 3. In level 2, MEJO 379 is required for all Advertising and Public Relations students.


Level 1 (Minimum: 3 hours)
  • MEJO 137: Principles of AD/PR
     
Level 2 (Minimum: 9 hours)
  • MEJO 332: PR WRITING
  • MEJO 333: VIDEO FOR PR&AD
  • MEJO 334: PRESENTATION DESIGN
  • MEJO 371: AD CREATIVE
  • MEJO 372: AD MEDIA
  • MEJO 376: SPORTS MARKETING
  • MEJO 377: SPORTS COMM.
  • *MEJO 379: ADVERTISING & PR RESEARCH
  • MEJO 390: SPECIAL SKILLS
     
Level 3 (Minimum: 6 hours)
  • MEJO 435: PUBLIC INFO.
  • MEJO 475: MARKETING CONCEPTS
  • MEJO 477: NEW MEDIA
  • MEJO 479: MARKET INTELLIGENCE
  • MEJO 490: SPECIAL TOPICS
  • MEJO 531: CASE STUDIES
  • MEJO 533: CRISIS COMM.
  • MEJO 572: ART DIRECTION
  • MEJO 577: BRANDING OF ME
Students must complete at least six credit hours of conceptual courses:
  • MEJO 240: CURRENT ISSUES
  • MEJO 242: HISTORY OF MEDIA
  • MEJO 244: TALK POLITICS
  • MEJO 245: SPORTS & MEDIA (1 HR.)
  • MEJO 342: BLACK PRESS
  • MEJO 349: ISSUES & CONCEPTS
  • MEJO 424: MEDIA MGT.
  • MEJO 425: VOICE & DICTION
  • MEJO 440: DIGITAL MEDIA LAW & SOCIETY
  • MEJO 441: DIVERSITY
  • MEJO 442: GENDER, CLASS, RACE
  • MEJO 443: LATINO MEDIA
  • MEJO 445: PROCESSES AND EFFECTS
  • MEJO 446: GLOBAL COMM.
  • MEJO 447: INTL. MEDIA
  • MEJO 448: 1ST AMENDMENT
  • MEJO 458: SOUTHERN POLITICS
  • MEJO 469: HEALTH COMM.
  • MEJO 476: ETHICS/SPORTS
  • MEJO 490: SPECIAL TOPICS
  • MEJO 550: BUSINESS & MEDIA
  • MEJO 551: DIGITAL ECON.
  • MEJO 552: LEADERSHIP
  • MEJO 581: MULTIMEDIA DESIGN
  • MEJO 588: EMERGING TECH.
  • MEJO 596: INDIVIDUAL STUDY
Students must complete at least three credit hours of capstone courses:

  • MEJO 634: PR CAMPAIGNS
  • MEJO 650: FASHIONMASH EXPERIENTIAL DESIGN
  • MEJO 651: FASHIONMASH PRODUCT DESIGN
  • MEJO 670: DIGITAL AD. AND MARKETING
  • MEJO 671: SOCIAL MARKETING CAMPAIGNS
  • MEJO 673: AD CAMPAIGNS
  • MEJO 690: ADVANCED AD CAMPAIGN PLANNING
  • MEJO 691: HONORS
  • MEJO 691: HONORS

 

Click here to see the Advertising and Public Relations academic worksheets
Click here to see all MEJO course descriptions in the UNC undergraduate catalog 

Journalism curriculum

  • *MEJO 121: Intro to Digital Storytelling
  • *MEJO 141: Media Ethics
  • *MEJO 153: Writing & Reporting
  • *MEJO 340: Introduction to Media Law (Journalism Focus)
     
  • *Choose one: POLI 101, POLI 130, POLI 150, POLI 202, POLI 203
Students must complete at least 18 total credit hours in concentration course levels 1, 2 and 3:

Level 1 (Minimum: 6 hours)
  • MEJO 129: SPORTS XTRA
  • MEJO 157: NEWS EDITING
  • MEJO 180: FDN. OF PHOTO
  • MEJO 182: FDN. OF GRAPHIC DESIGN
  • MEJO 187: FDN. OF IM
  • MEJO 252: AUDIO JOURN.
  • MEJO 253: PUBLIC AFFAIRS REPORTING
     
Level 2 (Minimum: 6 hours)
  • MEJO 356: FEATURE WRITING
  • MEJO 358: OPINION WRITING
  • MEJO 390: SPECIAL SKILLS
  • MEJO 421: TV NEWS RPT.
  • MEJO 426: PRODUCING RADIO
  • MEJO 459: COMMUNITY JOURNALISM
  • MEJO 463: NEWS LAB
  • MEJO 482: MEDIA DESIGN
  • MEJO 484: INFOGRAPHICS
  • MEJO 485: PUBLICATION DESIGN
  • MEJO 487: INTERACTIVE MEDIA
  • MEJO 488: MULTIMEDIA STORYTELLING: CPJW
  • MEJO 489: PHOTO LIGHTING/ BUSINESS
     
Level 3 (Minimum: 6 hours)
  • MEJO 522: PRODUCING TV NEWS
  • MEJO 523: BROADCAST NEWS MGT.
  • MEJO 541: ECONOMICS RPT.
  • MEJO 542: BUSINESS RPT.
  • MEJO 550: BUSINESS & MEDIA
  • MEJO 553: ADV. REPORTING
  • MEJO 557: ADV. EDITING
  • MEJO 560: E&S JOURNALISM
  • MEJO 561: E&S VIDEO STORYTELLING
  • MEJO 562: E&S DOC. TV
  • MEJO 565: E&S STORYTELLING
  • MEJO 570: DATA JOURN.
  • MEJO 580: PHOTO STORIES
  • MEJO 581: MULTIMEDIA DESIGN
  • MEJO 582: ADV. DOC. VIDEO
  • MEJO 583: ADVANCED IM
  • MEJO 584: INTL. PROJECTS
  • MEJO 585: 3D DESIGN STUDIO
  • MEJO 589: MOTION GRAPHICS
Students must complete at least six credit hours of conceptual courses:
  • MEJO 240: CURRENT ISSUES
  • MEJO 242: HISTORY OF MEDIA
  • MEJO 244: TALK POLITICS
  • MEJO 245: SPORTS & MEDIA (1 HR.)
  • MEJO 342: BLACK PRESS
  • MEJO 349: ISSUES & CONCEPTS
  • MEJO 376: SPORTS MKTG.
  • MEJO 424: MEDIA MGT.
  • MEJO 425: VOICE & DICTION
  • MEJO 440: DIGITAL MEDIA LAW & SOCIETY
  • MEJO 441: DIVERSITY
  • MEJO 442: GENDER, CLASS, RACE
  • MEJO 443: LATINO MEDIA
  • MEJO 445: PROCESSES AND EFFECTS
  • MEJO 446: GLOBAL COMM.
  • MEJO 447: INTERNATIONAL MEDIA
  • MEJO 448: 1ST AMENDMENT
  • MEJO 458: SOUTHERN POLITICS
  • MEJO 469: HEALTH COMM.
  • MEJO 475: CONCEPTS OF MARKETING
  • MEJO 476: ETHICS & SPORTS
  • MEJO 477: NEW MEDIA
  • MEJO 479: MARKET INTELLIGENCE
  • MEJO 490: SPECIAL TOPICS
  • MEJO 550: BUSINESS & MEDIA
  • MEJO 551: DIGITAL ECONOMICS
  • MEJO 552: LEADERSHIP
  • MEJO 577: BRANDING OF ME
  • MEJO 581: MULTIMEDIA DESIGN
  • MEJO 588: EMERGING TECH.
  • MEJO 596: INDIVIDUAL STUDY
Students must complete at least three credit hours of capstone courses:
  • MEJO 390: BUSINESS NEWS WIRE
  • MEJO 625: MEDIA HUB
  • MEJO 656: MAGAZINE WRITING
  • MEJO 681: PHOTO PROJECTS
  • MEJO 683: MAGAZINE DESIGN
  • MEJO 691: HONORS
  • MEJO 692: HONORS
     

Click here to see the Journalism academic worksheets
Click here to see all MEJO course descriptions in the UNC undergraduate catalog

Student Work (AD/PR)

PRSSA Southeast Regional Conference 2018
Biscuits with the Times
Heel Life: Connecting Students. Inspiring Involvement.
PRSSA Bateman Competition 2017 national champions
PRSSA Southeast Regional Conference 2017
PRSSA Southeast Regional Conference 2016

Student Work (Journalism)

Picturing Freedom
Carolina Photojournalism Workshop 2017: River Reflections
Affirmative Consent
Innocent Behind Bars
Dope and Glory
Hearst Journalism Awards 2017 national champions
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The bachelor of arts in business journalism teaches undergraduate students the concepts, skills and techniques needed to report and write about such issues for journalism and mass communication in the 21st century. It is the only such program in the UNC system, and the only such undergraduate program at any public university east of the Mississippi River.

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