Adam Saffer joined the faculty in July 2014 and teaches courses in public relations and strategic communication.

Saffer’s research takes a network perspective to explore the areas of advocacy and activism, social networks, and interactive communication technologies in public relations. Saffer and colleagues studied the Stop Online Piracy Act Campaign in 2012 where activist organizations employed interactive technologies to connect publics with their legislators. The activists’ mobilization led to the legislation being withdrawn. This study was informed by network theory, structural holes theory, and used employed hyperlink network analysis to study the network of activist organizations’ websites.

Before joining the faculty, Saffer completed his Ph.D. at the University of Oklahoma. He was the 2012 Ketchum Excellent in Public Relations Research Award recipient and served as a research fellow at Ketchum Public Relations’ headquarters in New York City. The fellowship is coordinated by the Institute of Public Relations to bridge the gap between the profession and the scholarship of public relations.

Saffer’s research is published in Public Relations Review and the PRSA’s Public Relations Journal. He has presented at the annual meetings of the International Communication Association, the National Communication Association and the Association for Education in Journalism and Mass Communication.


  • Ph.D., University of Oklahoma
  • M.A., University of Colorado Colorado Springs
  • B.A., University of Colorado Colorado Springs


  • Saffer, A. J., Sommerfeldt, E. J., & Taylor, M. (2013). The effects of organizational twitter interactivity on organization–public relationships. Public Relations Review, 39(3), 213–215.
  • Saffer, A. J., Taylor, M., & Yang, A. (2013). Political public relations in advocacy: Building online influence and social capital. Public Relations Journal, 7(4), 1–35.
  • Kent, M. L., & Saffer, A. J. (2014). A Delphi study of the future of new technology research in public relations. Accepted for publication by Public Relations Review in August 2013.
  • Saffer, A. J. (2013). Intermedia agenda building of the blogosphere: Public relations role in the network. Institute of Public Relations. Available at:
  • Taylor, M., Kent, M. L., & Saffer, A. J. (2013). Using inoculation theory in public relations messages: Preparing the audience for arguments to be made later. In C. J. Liberman (Ed.), Casing persuasive communication (pp. 127–144). Dubuque, IA: Kendall Hunt.
  • Saffer, A. J. (2011). Southwest Airlines: Social media in action [Case Study]. In P. Shockley-Zalabak (Ed.), Fundamentals of organizational communication: Knowledge, sensitivity, skills, and values (pp. 349-351). Boston, MA: Pearson.