I am excited to be sharing some of what I learned during my professional career this Spring with many of the fine students in the Journalism school through the Advertising and PR Research class I am teaching.

As an ad advertising agency veteran and a recent graduate from UNC’s Kenan-Flagler School of Business (marketing concentration), I bring a unique and multifaceted set of skills and experiences to business, marketing, brand and media challenges.

I am happy to share my experience in marketing, strategic planning, quantitative and qualitative research, traditional and digital media strategy, campaign performance analytics and optimization strategies with the students.

Education

  • M.B.A., University of North Carolina - Chapel Hill
  • B.A., University of Dayton