Graduates of the advertising specialization receive a Bachelor of Arts in Media and Journalism.

Students in the advertising specialization learn the principles behind advertising campaigns and the theories behind marketing and branding products.

Classes help students understand industry trends – specifically in digital marketing and social media – and new approaches in areas such as online analytics, search marketing and branded integration.

Students who entered the University prior to 2015 should see MJ-school academic advising directly for worksheet updates and information