A vibrant and collaborative interdisciplinary research culture at the UNC School of Media and Journalism creates new knowledge, advances scholarship and helps reinvent media. Below is a list of recently published or presented scholarship by MJ-school faculty and students.
Lee, T. & Riffe, D. (2017). Business News Framing of Corporate Social Responsibility in the United States and the United Kingdom: Insights from the Implicit and Explicit CSR Framework. Business & Society. DOI: 10.1177/0007650317696314.
This content analysis examines two business newspapers: The Wall Street Journal from the United States and The Financial Times from the United Kingdom. The findings suggest that business news plays different roles in constructing and legitimizing corporate social respsonsibility (CSR) in the two countries. In the United States, CSR’s legitimacy and its conceptual positivity may be more implied through the coverage of singular events or actors (episodic framing). In the United Kingdom, CSR’s illegitimacy and its conceptual negativity may be more exposed for further discussion through the coverage of larger societal contexts (thematic framing).
Kim, D., Yoo, J. J., & Lee, W. (2016). The influence of self-concept on ad effectiveness: Interaction between self-concept and construal levels on effectiveness of advertising. Journal of Marketing Communications. 1-12. DOI:http://dx.doi.org/10.1080/13527266.2016.1235601.
This study examines the role of self-concept in consumer responses to advertising messages. This study matched advertising message framing (concrete vs. abstract) with consumers’ self-concept (actual vs. ideal self). Results suggest that individuals primed into their actual self, evaluated the concrete message more favorably than the abstract message. In contrast, those primed into their ideal self, responded more favorably to the abstract ad than to the concrete ad.
Kim, D., Sung, Y., & Drumwright, M. (2016). ‘Where I come from’ decides ‘how I construe my future’: The fit effect of culture, temporal distance and construal level. International Journal of Advertising. 1-18. DOI: 10.1080/02650487.2016.1238661.
This study examined how individuals’ cultural orientations influenced the relationship between their construal level and temporal distance. A total of 503 students from two different countries (Korea and the United States) participated in the study. Individuals’ cultural orientations influenced their construal level and perceived temporal distance. Individuals from a collectivistic culture in a proximal temporal condition tended to show a more favorable attitude toward the ad emphasizing the feasibility features of the product. The reverse was true for those from an individualistic culture.
Lazard, A., Schmidt, A., Vu, H., Byron, M. J., Peters, E., Boynton, M. H., & Brewer, N. T. (2017). Icons for health effects of cigarette smoke: A test of semiotic type. Journal of Behavioral Medicine. DOI: 10.1007/s10865-017-9833-3.
This study identifies icons to communicate health harms from chemicals in cigarette smoke. Seven hundred and one subjects were part of the within-subjects online experiment. The study suggests that icon type often had a larger impact among participants with higher health literacy. Symbolic icons may be most effective for health effects that are not easily visualized. Iconic or indexical icons may be more effective for health effects attributable to specific body parts or symptoms.
Francis, D. B., Noar, S., Kowitt, S.D., Jarman, K.L., Goldstein, A. O. (2017). Believability of new diseases reported in the 2014 Surgeon General's Report on smoking: Experimental results from a national survey of US adults. Preventive Medicine, 99, 94-98. DOI: 10.1016/j.ypmed.2017.01.021.
This study analyzes the effectiveness of smoking-related illness messages. In a phone survey of US adults, researchers asked participants (N=5014) about the believability of new smoking disease messages. Overall, 56% of participants said the messages were very believable. Cancer messages (liver and colon cancer) were significantly more believable than messages about chronic disease (tuberculosis and diabetes), 61% vs. 52%. This indicates that messages emphasizing the causal link between smoking and new diseases should be considered for use in mass media campaigns.
Yang, A., Taylor, M., & Saffer, A. (2017) Ethical convergence, divergence or communitas? An examination of public relations and journalism codes of ethics. Public Relations Review, 42(1), 91-100. DOI: http://dx.doi.org/10.1016/j.pubrev.2015.08.001.
This article explores the extent to which journalism and public relations professionals share foundational values. The researchers compared the codes of ethics from 33 countries (66 public relations and journalist associations). The findings suggest that the two professions share core values such as professionalism, expertise and moral standards. The codes agree on the individual qualities that encourage professionals to act ethically.
38th Annual Meeting & Scientific Sessions of the Society of Behavioral Medicine
March 29-April 1, 2017 | San Diego, California.
Lazard, A., Schmidt, A., Vu, H., Byron, M. J., Peters, E., Boynton, M. H., & Brewer, N. T. (2017, March). Icons of Health Effects of Cigarette Smoke: A Test of Semiotic Type. Paper presented to the 38th Annual Meeting & Scientific Sessions of the Society of Behavioral Medicine, San Diego, California.
National Conference on Tobacco or Health
March 22-24, 2017 | Austin, Texas.
Lazard, A., Horrell, L., Sutfin, E., Pikowski, J., Cornacchione, J., & Noar, S. (2017, March). Anti-Tobacco Education Websites: Information and Delivery Preferences of Adolescents and Young Adults. Paper presented at the National Conference on Tobacco or Health, Austin, Texas.
Pikowski, J., Lazard, A., & Noar, S. (2017, March). FDA Credibility in a New Media Environment: The Impact of Source, Channel and Theme on Reception of Tobacco Control Messages. Paper presented at the National Conference on Tobacco or Health, Austin, Texas.
Pikowski, J., Lazard, A., Sutfin, E., Cornacchione, J., & Noar, S. (2017, March). Examining Effective Message Strategies for Communicating the Risks and Harms of E-Cigarettes. Paper presented at the National Conference on Tobacco or Health, Austin, Texas.
The Summit on Communication and Sport
March 30-April 2 | Phoenix, Arizona
Harker, J. (2017, March). The Mediated Landscape of Sport Crisis Communication: A 25-Year Investigation. Paper presented at the Summit on Communication and Sport, Phoenix, Arizona.
Harker, J. & Reed, S. (2017, March). Dope and Deny: A Comparative Study of News Frames in American and Russian Coverage of American and Russian Athletes. Paper presented presentation at the Summit on Communication and Sport, Phoenix, Arizona.
Annual conference of the American Academy of Advertising
March 23-26, 2017 | Boston, MA
Kim, D., Seeley, N. & Jung, J. (2017, March). Exploring the Impact of Individuals’ Image-Sharing Social Network Sites Uses on Their Self-Monitoring Levels and Advertising Effectiveness. Paper presented at the 2017 annual conference of the American Academy of Advertising, Boston, MA.
Sung, Y. H., Kim, D., Choi, D. & Lee, S. (2017, March). Culture vs. Media Usage: The Impact of Psychological distance on Ad Effectiveness on Social Networking Sites. Paper presented at the 2017 annual conference of the American Academy of Advertising, Boston, MA.
Lee, S., Choi, D., Kim, D., & Sung, Y.H. (2017, March). Surviving a Crisis: How Crisis Type and Psychological Distance Can Inform Corporate Crisis Responses. Paper presented at the 2017 annual conference of the American Academy of Advertising, Boston, MA.