Next World Media Symposium 2017

Friday, November 3, 2017 -
9:15am to 12:00pm

116 Murphey Hall

About the event

From baseball's Mets and football's Jets on SportsNet New York, to IBM's Watson and Disney World hotels, the 2017 Next World Media Symposium — hosted by the UNC School of Media and Journalism's advertising and public relations faculty — will be all about engagement.

Marketing experts, agency executives and noted consultants will address the subject Friday, Nov. 3, in 116 Murphey Hall from 9:15 a.m. to noon. And it's all free!

Register

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Itinerary

The 2017 Next Media Workshop will be held Friday, Nov. 3, at 116 Murphey Hall from 9:15 a.m. to noon.

9:15 a.m.

ENGAGEMENT: AN INTRODUCTION
Moderator: John Sweeney
 

9:20-9:45 a.m.

ENGAGING THE NEW YORK SPORTS FAN
Marie DeParis | SVP at SportsNet New York

How a sports TV network embraces digital to engage a new generation of Mets, Jets and high school sports fans.
 

 

 

9:50-10:15 a.m.

ENGAGING WALT'S WORLD
Liz Paradise '86 | Director, Creative at Yellow Shoes, Agency for Walt Disney World, Orlando, Florida

How Walt Disney World markets its 30 hotels.
 

 

 

10:20-10:45 a.m.

ENGAGING THE STARTUP
Greg Johnson '90 | Founder and Managing Director, Orbital Socket, Charlotte, NC

How beginning brands win customers.
 

 

 

10:45-11 a.m.

BREAK
 

11-11:25 a.m.

ENGAGING NEW TECHNOLOGY
Eva Augustyn | Group Planning Director, Ogilvy & Mather

How IBM Watson co-designed the most high-tech dress at the Met Gala.
 

 

 

11:30-11:55 a.m.

 

ENGAGING IBM
Eva Augustyn | Group Planning Director, Ogilvy & Mather

How artificial intelligence is re-shaping influencer marketing.

 

11:55 p.m.

ENGAGEMENT: CONCLUSION

For more information

For more information, please contact Edgar Thomas Cato Professor of Public Relations Rick Clancy at rickc@email.unc.edu or (858) 837-0784.