Jane Brown Health Communication Lecture with Jeff Niederdeppe

Friday, September 29, 2017 -
11:00am to 12:00pm

Freedom Forum Conference Center

About the event

The Jane Brown Health Communication Lecture will feature Jeff Niederdeppe, who will speak on theory-based message strategies to promote health policies and counter industry opposition.



Keynote speaker

Jeff Niederdeppe, Ph.D.

Department of Communication, Cornell University

Keynote speech

Theory-Based Message Strategies to Promote Health Policies and Counter Industry Opposition

Successful efforts to address population health issues of our time, including rates of obesity, cigarette, smoking and prescription pain medication abuse, will require multi-sector engagement in efforts to improve physical, social and economic environments to encourage healthy behavior. Public and policymaker support for these efforts will be essential for their passage, but soda, cigarette and pharmaceutical industry opposition to many of these efforts are widespread and well-funded.

This talk will report on several recent studies that refine and test communication theories of competitive framing, inoculation and narrative persuasion in efforts to offset industry opposition and increase public and policymaker support for policies designed to reduce rates of obesity, cigarette smoking and prescription pain medication abuse.

For more information

For more information, please contact Professor Seth Noar at noar@email.unc.edu.